ABOUT MEDINA

MEDINA IS ELEVATED SWIMWEAR WITH A PURPOSE.

Born out of the skilled hands and creative mind of Lou Medina, these one-  and two-pieces have been expertly engineered to embrace and enhance every female form while treading lightly on the earth.

With the structure of tailoring and the comfort of a second skin, Medina suits are meticulously crafted from complex patterns and finished with bespoke custom-made details. Made of ECONYL® regenerated nylon, these UV-proof, chlorine-resistant, yet luxuriously supple, suits are built to endure long-term use and outlast trends.

True to the concept of repurposing, the bold silhouettes and fine detailing allow the suits to seamlessly transition into chic daywear pieces. A major style statement with a diminished carbon footprint, Medina empowers your body, your spirit and the earth.

ABOUT MEDINA’s FOUNDER AND CREATIVE DIRECTOR

Lou Medina grew up in the UNESCO world heritage city Cordoba in Spain, where she inherited her love of heritage and respect for timeless aesthetics. A graduate from the Istituto Europeo di Design, Lou started her design career as an apprentice at Alexander McQueen, and then went on to work for Phoebe Philo at Celine as a creative pattern maker. The Celine atelier’s creative, intimate and technically rigorous environment shaped Lou into the designer that she is today: uncompromising on quality, focused on detail, creatively playful, and fiercely independent in her aesthetic choices.

Lou is on a clear mission to create luxurious modern swimwear for the conscious shopper. Staying true to her values, the brand reflects a slower pace and process whilst pushing forward the environmental causes she champions. For Lou, MEDINA is a way to connect with a community of women who share the same approach to life, finding the perfect balance between design and nature.

MEDINA merges Lou’s signature passions : her craft, her love of heritage garments, and her commitment to making a sustainable product that celebrates women and contributes to a cleaner ocean and a better earth.