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Sustainability

OUR BRAND IS DRIVEN BY A MISSION TO ENGAGE IN ETHICAL AND SUSTAINABLE PRACTICES. EVERY BUSINESS DECISION WE MAKE IS CONSIDERED AND EVALUATED FROM AN ENVIRONMENTAL PERSPECTIVE.

Therefore, we have based MEDINA’s sustainability ethos on three core principles: Conscious Making, Circular Material, and a Clean Ocean Tax.

CONSCIOUS MAKING

We fully embrace the concept of less but better. Our intention is to create swimwear that lasts a lifetime. Its timeless design, exceptional quality, and advanced craftsmanship ensures that it will endure through endless use and seasons.

Our production process is designed to have minimal environmental impact as we work on-site with carefully sourced local suppliers who share our eco-friendly approach, i.e. our signature custom rubber-coated hardware is produced in a factory entirely run on photovoltaic energy

CIRCULAR MATERIAL

We are committed to reducing our waste and use of raw materials:

Hardware

Our custom rubber-coated metal accessories are produced in a factory entirely run on photovoltaic energy

Responsible Terry

We produce our own terry binding made out of recycled organic cotton and SEACELL, a fibre with unique properties of seaweed. Its high level of antioxidant protect the skin against harmful free radicals which damage our skin cells.

Regenerated Nylon

Our high-performance fabrics are manufactured in Italy  using  ECONYL®, an innovative nylon yarn that is made from recovered fishnets and other nylon waste. It is infinitely recyclable, which eliminates the use of new resources, creating a close loop cycle of regenerated fibres.

 

Clean Ocean Tax

BECAUSE WE WANT MEDINA TO BE MORE THAN A COMPANY THAT MINIMIZES HARM, WE ALSO STRIVE TO BE A FORCE FOR CHANGE.

Every MEDINA customer gives back to the earth by contributing to our Ocean Tax, a 3% donation to non-profit organizations that protect and rehabilitate the sea. The amount of each customer’s Ocean Tax and the projects that it supports are specified on their invoice and taken from our sales profit.

2022 - Ocean Azores Foundation

www.oceanazores.org

The ocean Azores Foundation was set up to work to address the 5 key threats to the whales and cetaceans that exist in the waters of the Azores. With this in mind the foundation will look to projects that address these as a priority.

2021 - Coral reef Alliance

www.coral.org

2020 - Save The Posidonia Project

www.saveposidoniaproject.org

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